Product development should be driven internally, but external input is key!

Do you think in this age of consultants, high risk and low growth that some organisations are busy outsourcing their most crucial core competence? If so, you agree with our recent research. It shows that for the people doing the actual innovation in the travel business, the guys that make new travel products, most believe that the creation of products has to be at the centre of any business.

Our recent survey of top travel industry product developers showed that over 38% feel product development should be entirely located internally and 55% believe it should be a combination of internal and external.

The survey showed the travel industry is innovating like crazy to keep up with the changing needs of the consumer, right now 38% are expanding their product development teams and 34% have increased their product development budgets. Significantly not enough money is being spent on market research. 67% of the reposnders believe of travel companies are not spending enough on market research.


“Participants have made it clear that all the necessary data to backup product development can’t all be sourced free on the internet. A position conflicting with the guys that hold the purse strings.”

The research is from the report “Product Development in travel.” It will be given to all attendees of the Product Development Strategies for the Travel Industry Conference taking place this November 3-4 in London. The week before WTM.

The event will see product developers, route planers, and commercial directors form the world major airlines hotels and travel intermediaries meet to debate how to use data to create long lived high value travel products. Full agenda is here: http://events.eyefortravel.com/profitable-product-development/index.asp

To find out more about the report go here: http://events.eyefortravel.com/profitable-product-development-report/ind...

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