Ramada Jarvis goes for personalised pricing intelligence across 38 hotels

Ramada Jarvis Hotels has signed a global agreement with TravelCLICK to implement RateVIEW Enterprise in 38 of its hotels throughout the UK.

Published: 26 Feb 2009

Ramada Jarvis Hotels has signed a global agreement with TravelCLICK to implement RateVIEW Enterprise in 38 of its hotels throughout the UK.

The deal has been signed for RateVIEW Enterprise, a rate intelligence and management solution designed specifically to meet the needs of multi-property hotel companies.

“In today’s dynamic marketplace, it is more crucial than ever to understand our portfolio’s strengths and weaknesses,” said Chris Martin, director of revenue & distribution of Ramada Jarvis Hotels. He said RateVIEW Enterprise provides “in-depth analysis of our pricing intelligence questions that in the past required a team of hands-on revenue management specialists to handle.”

The solution will offer Ramada Jarvis Hotels the key advantage of facilitating central management, according to Martin. “Instead of reviewing 38 separate reports from each of our hotels, we can isolate the hotels that have competitive issues—and focus on identifying opportunities for bringing them to top revenue performance,” said Martin.

The previous product used by the hotel group did not have the ability to manage intelligence across multiple properties and often provided cached pricing data.

The solution’s key features are: rule-based management to automate custom rules for managing corporate pricing strategies; grouping of properties by county, region, or market to quickly and easily identify changes to price positions in all markets; Interactive views to manipulate rate intelligence data; and Personalised on-screen reporting.

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