Revenue and Data Management
Ryanair to auction ad space on its ski site
Ryanair is to conduct an online auction for advertising space on its ski site www.ryanair.com/ski.
Published: 09 Sep 2008
Ryanair is to conduct an online auction for advertising space on its ski site www.ryanair.com/ski.
The low fares airline is targeting the ski and snowboard industry and offering them an option to benefit from Ryanair's 27 million monthly visitors.
The auction will take place on 19th September and will be run by Trading Partners, an e-sourcing provider.
Sinead Finn, director - commercial revenue, Ryanair said Ryanair's ski programme is larger than ever this year with over 100 ski routes.
In the past, the airline has taken similar initiatives. It had launched an online auction for advertising space on its City Break site late last year.
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