SiteMinder introduces its channel manager product in the UK

Sydney-based SiteMinder has forayed into the European market.

Published: 23 Jun 2009

Sydney-based SiteMinder has forayed into the European market.

The company’s products are now available in this region. It has recently launched www.siteminder.co.uk.

Mike Ford, managing director of the company, underlined that SiteMinder’s channel management and booking button products “provide indirect and direct online bookings completely commission free, allowing accommodation providers to increase online revenue while significantly reducing that acquisition costs of that business.”

“That means a much healthier looking bottom line,” Ford said.

The company says its technology has the unique capability of connecting property management systems and central reservation systems directly to online booking site channels, allowing direct capture of online booking site reservations directly into these property systems.

The result is seamless two-way connectivity between property systems and online distribution channels bringing process efficiency, cost reduction and the ability to broaden online exposure, said Ford.

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