Spirit Airlines has recently worked on its one-stop shopping offering in order to offer complete vacation packaging at spirit.com.

Published: 15 Sep 2011

Spirit Airlines has recently worked on its one-stop shopping offering in order to offer complete vacation packaging at spirit.com.

spirit.com emphasised that it is now offering customers attractive prices on complete vacation packages, including air, hotel and car rentals. The airline is accentuating on “great deals and savings” on a full spectrum of vacation experiences throughout the US, Caribbean and Latin America.

In its report, Centre for Aviation (CAPA) highlighted that Spirit has so far been able to become one of world’s leading carriers in terms of ancillaries without offering hotels or travel packages, which is a big revenue source for most of the industry’s other top ancillary revenue generators.

In the same CAPA report, Spirit’s executive vice president, Finance and Chief Marketing Officer Barry Biffle mentioned that 70 percent of the carrier’s passengers stay in hotels and Spirit’s success in its new venture all boils down to price. “If we deliver good value we get good attachment rates on hotels,” he reportedly said.

Spirit has primarily been growing ancillaries by focusing on in-flight sales and extra charges, including for carry-on luggage that can only fit in overhead bins.