Revenue and Data Management

Amadeus says it has come up with a new distribution and marketing service that will transform the reach of independent hotels and small-medium chains.

Published: 11 Mar 2010

Amadeus says it has come up with a new distribution and marketing service that will transform the reach of independent hotels and small-medium chains.

The new offering, Amadeus LinkHotel, offers reservation tools, marketing services, and commission handling. In addition to offering global and Internet distribution systems (GDS and IDS) through an open standards platform, the service also supports centralised rate and inventory management. Hotels are offered a complimentary Distribution Optimisation analysis to ensure they will benefit from GDS and IDS reach and following this a wide range of sales advice is offered to help customers generate the best advantage from the services and distribution reach offered. Amadeus LinkHotel can help hoteliers keep up with the latest distribution trends ranging from capitalising on opaque business models, to advice on corporate contracting, and complying with BAR (Best Available Rate) programmes.

The new distribution technology used by Amadeus LinkHotel is built on open standards.

The company shared that Amadeus LinkHotel provides access to new properties including sought-after independent and small chain hotels in primary and secondary business and leisure destinations such as the Asia-Pacific region, Central and Western Africa and Latin America. The LinkHotel service is focused on generating rich content in the distribution system to match the growth in demand for hotels in the emerging economies and the rising demand for niche content.

In Western Europe, the service will be focused on the business traveller and the supply of detailed information and options for this market.