Travel Industry innovators are focussing on the core travel product

After years of unbundling and dynamic packaging, the latest research now shows the travel industry innovators are again focussing on the expansion of core products as opposed to ancillary products.

In a recent survey of top travel industry product developers, 69% of respondents have expanded the total number of individual products available to their customers. Despite the financial crisis the data suggests that companies are truly diversifying their product offering as well as the range of consumer segments targeted. This is for both core and non--‐core products. Whilst this expansion is impressive the change in behaviour is that developing and scaling of core products as opposed to ancillary products has been the focus.

The report “Product Development in travel” will be given to all attendees of the Product Development Strategies for the Travel Industry Conference taking place this November 3-4 in London. The week before WTM.

The event will see product developers, route planers, and commercial directors form the world major airlines hotels and travel intermediaries meet to debate how to use data to create long lived high value travel products. Full agenda is here: http://events.eyefortravel.com/profitable-product-development/index.asp

To find out more about the report go here: http://events.eyefortravel.com/profitable-product-development-report/ind...

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