Revenue and Data Management

TripAdvisor has launched a new analytics service that will allow businesses to track how they are engaging with customers and guests online. The service, TripAdvisor Management Dashboard, summarises a business’ performance on the site.

The data and information can be used to target areas for improvement and make informed, up-to-the-minute decisions. The service will be available for free to all registered business representatives. It can be accessed via the TripAdvisor Management Centre.

The info would include status at a glance featuring total reviews, current popularity ranking and TripAdvisor rating;    Reviews and comments summary (latest review activity and top comments from reviews); Photos metrics (total number of traveller and business-submitted photos, photos in the last 30 days and the number of visitors viewing photos); Most viewed competitors (a list of competitors most viewed by the same people who view the business’  page); Top visitor locations (a breakdown of the countries generating the most number of visitors to the business’  page).

Comprehensive version

A more comprehensive version of this service, to be launched soon, is to be made available exclusively to all accommodations with Business Listings subscriptions. It is going to offer additional metrics and information, including graphics depicting a property’s Business Listings performance both over time and relative to their competitors in the same geographical region. 

The Business Listings version includes all of the features from the free version, as well as the following exclusive features:

-    Trend graphs: Dynamic graphs showing page-view trends over time

-    Performance metrics: Performance of a property’s Business Listing relative to other properties

Top Special Offers by click-through: Special Offer recommendations based on the  offers that are receiving the most clicks (this tool is shown when a property is not taking advantage of their Special Offers feature)