Virgin Australia group of airlines is set to realise its strategic vision of becoming one integrated airline and providing a seamless travel experience for guests across its global airline network.

The group is to make transition to ticketed operations by introducing the new reservations system, SabreSonic Customer Sales and Service (CSS) system.

The Virgin Australia group of airlines expects to have migrated to Sabre by March 2013. It also mentioned that this initiative is a key step in its Game Change Program strategy of becoming the airline of choice in Australia.

“The Sabre system will enhance our performance capabilities across our business, enable us to support integrated ticketing with our Alliance partners and provide an elevated level of recognition for our customers,” said Virgin Australia group of airlines chief financial officer Sankar Narayan.

The platform will deliver a complete end-to-end business solution for guest reservations and ticketed operations. It will incorporate sales distribution and merchandising; guest recognition; electronic ticketing; e-commerce; inventory and revenue management; check-in and departure control - all in a single integrated platform.

The solution leverages a service-oriented architecture enabled by an advanced platform for data and application integration.