Why personalisation and pricing should go hand-in-hand in online travel
Guest columnist Tom Bacon attended a recent EyeforTravel conference where there was much ado about personalisation; he applies this to airline pricing
In Miami, there was much discussion of the need to personalise online interaction with customers. Since this was a social media conference, the focus was on personalising offers and content – based on demographics, prior search history, interests, and other factors.
The entire online experience can be personalised including content,...
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