When marketing and RM walked into the sunset
Tom Bacon, (Oct 8, 2018)
RM and marketing have typically been two distinct functions but with new ancillary fees, the drive towards personalisation and...
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Very often online companies are told they must reduce friction for customers and for...
The travel payment landscape is evolving at a rapid pace and new names are popping...
Travel brands can make huge leaps in performance through relatively simple...
Tom Bacon, (Oct 8, 2018)
RM and marketing have typically been two distinct functions but with new ancillary fees, the drive towards personalisation and...
Tom Bacon, (Sep 24, 2018)
From business to leisure or even bleisure, there are a huge variety of options available to travellers, and the opportunity for...
Tom Bacon, (Sep 4, 2018)
Guest columnist Tom Bacon takes a look at how airline RM is evolving and identifies four ways to deliver change
Sally White, (Sep 3, 2018)
As travellers from the region go more international and digital, the opportunities for travel companies, including Amadeus,...
Pamela Whitby, (Aug 23, 2018)
Converting the traveller is always a challenge but EyeforTravel’s latest report has some useful advice
Tom Bacon, (Aug 21, 2018)
How confident are you that your marketing messages really are engaging your audience rather than infuriating your customers? Tom...
Keith Dewey, (Aug 15, 2018)
Thanks to internal training and better practices the transition to GDPR has been relatively smooth, but it is no time for...
Pamela Whitby, (Aug 2, 2018)
The UK-based package holiday provider has always been data driven and continues to invest in new technologies for competitive edge
Tom Bacon, (Jul 31, 2018)
Analysts are increasingly interested in what travellers buy after they have booked their flight but what about the pre-purchase...
Tom Bacon, (Jul 23, 2018)
Is an airline’s role in the inspiration phase of the travel journey overblown? Tom Bacon doesn’t think so but believes that...
Sally White, (Jul 17, 2018)
The online travel giants still wield power but not as much as one might expect. Sally White reports
Pamela Whitby, (Jul 16, 2018)
Concerns that a controversial move by a big chain threesome – Marriott, Hilton and IHG – would prompt other hotels to follow...
Tom Bacon, (Jul 9, 2018)
A typical revenue management approach to vital ancillary streams is not in an airline’s best interests, writes Tom Bacon
Pamela Whitby, (Jul 4, 2018)
Booking.com no longer wants to control the pricing strategies of small to medium hotels but why?
Sally White, (Jul 3, 2018)
Accurate insights from vast quantities of data are increasingly difficult, but partnerships like the one between Skyscanner and...
Pamela Whitby, (Jun 27, 2018)
Understand your customer, focus on profitability and take lessons from those running the show, says a revenue management whizz at...