EyeforTravel News

How engagement through Social Media affects the bottom Line

Daleen — Tue, 09 Feb 2010 14:29:49 +0000

The relationship is apparent and significant: socially engaged companies are in fact more financially successful, according to a report released by Wetpaint/Altimeter Group. The study evaluated how well some of the established companies are engaging their consumers using social media and, even more importantly, how that engagement correlates with their most important financial metrics: revenue and profit.

Kerris Bright to join BA as head of global marketing

Daleen — Tue, 09 Feb 2010 08:20:45 +0000

Bright joins from her job as chief marketing officer at paint giant Akzo Nobel.

The airline overhauled its marketing department last year. Head of marketing communications Katherine Whitton resigned in October 2008.

“This is one of the top marketing jobs in the industry and I am confident her experience will help us transform our business through innovative and creative marketing campaigns worldwide,” said Crawley.

Travelzoo adds 85,743 new subscribers to its UK publications in Jan

Daleen — Tue, 09 Feb 2010 08:17:33 +0000

As per the information available, Travelzoo received more than twice as many visits from UK email boxes as Ryanair or British Airways, and over three times more than Expedia.co.uk during the first month of the year. The category features all free e-mail services, including those that provide web-based accounts and mail forwarding services.

IHG eyes discontented Hilton loyalty programme members

Daleen — Tue, 09 Feb 2010 07:56:13 +0000

IHG’s Priority Club Rewards recently launched its worldwide Luckiest Loser competition. In response to the recent increases in the Hilton HHonors hotel rewards rates, which effectively devalued HHonors members’ points by about 20 percent, Priority Club Rewards is offering consumers a chance to gain back their “lost” loyalty points.

Mobile operators join hands to launch mobile media metrics in the UK

Daleen — Mon, 08 Feb 2010 08:12:45 +0000

The service will provide insights into mobile media consumption, empowering brands and agencies to plan effective and focused campaigns for the mobile medium.

Concept design for a hotel in the sky unveiled

Daleen — Mon, 08 Feb 2010 08:06:27 +0000

It is being described as a giant, vertical airship powered by natural energy and designed to carry travellers in style and luxury.

Originally a self-generated project, Seymourpowell’s Aircruise is the concept design for a hotel in the sky, with low passenger numbers and huge internal spaces offering room for living, dining and relaxing, as well as scope for dramatic and inspirational public spaces. The initial design proposes a bar/lounge zone, four duplex apartments, a penthouse and five smaller apartments.

Trek America to encourage travellers to share their experiences

Daleen — Mon, 08 Feb 2010 08:01:18 +0000

Trek America specialises in small group adventure holidays. TrekAmerica is a trading name of Trek America Travel Limited a member of the TUI Travel PLC Group of Companies.

KMP Digitata will be working on a strategy and tools to encourage travellers to share their experiences and content with others online.

How positive is the outlook for mobile advertising?

Daleen — Fri, 05 Feb 2010 07:52:25 +0000

Projections regarding advertising on mobile devices may have been disappointing in the past but the recent developments have raised hopes for a relatively bright future.

Sabre’s new solution to simplify agency operations

Daleen — Fri, 05 Feb 2010 07:46:23 +0000

The new workflow solution simplifies everyday shopping and selling routines for agents, efficiently incorporating supplier merchandising offerings while reducing the time it takes to review and book options.

A new graphical interface helps minimise training for new agents and enables agency management to maximise labour resources across the agency, according to Sabre. The pilot includes a customer profile system that intelligently leverages client policies and preferences in the shopping and booking process.

Study indicates a decline in blogging among teens

Daleen — Fri, 05 Feb 2010 07:38:27 +0000

As the tools and technology embedded in social networking sites change, and use of the sites continues to grow, youth may be exchanging ‘macro‐blogging’ for microblogging with status updates.

Blogging has declined in popularity among both teens and young adults since 2006. Blog commenting has also dropped among teens.

14 percent of online teens now say they blog, down from 28 percent of teen internet users in 2006.

Conference Attendees Put Their Social Media Skills into Practice in a Bid to Win Trip to Hawaii Courtesy of Pleasant Holidays

Daleen — Thu, 04 Feb 2010 14:01:43 +0000

The exciting prize includes 4 nights at the Moana Surfrider hotel on Waikiki beach. This beautiful hotel, dating back to 1901, offers a turn of the century vantage point on modern day Waikiki and is short distance away from Hawaii’s dramatic mountain ranges, aqua-blue coral bays and wide sandy beaches.

Overcoming the market gap between above property and on property sales

Daleen — Thu, 04 Feb 2010 07:04:01 +0000

Companies need to assiduously evaluate their plans before finalising their sales force. There are several variables including geographical, product, functional, or a combination structure. The senior management also needs to opt for the optimal structure to provide service to the client at the least cost.

An established organisation like InterContinental Hotels Group matches the sales resource to the accounts which provide the greatest ROI to the business and avoid duplication.

Ctrip signs deal with Wing On Travel

Daleen — Thu, 04 Feb 2010 06:51:46 +0000

As per the deal, C-Travel has agreed to invest in and Wing On Travel agreed to sell to C-Travel, 90 percent of the issued share capital of Wing On Travel’s travel service segment (operated through Wing On Travel’s subsidiary, HKWOT (BVI) Limited), for a total consideration of approximately US$88 million in cash.

Ctrip.com’s Q4 net revenues up 43pc

Daleen — Thu, 04 Feb 2010 06:49:11 +0000

Net income attributable to Ctrip’s shareholders was $28 million in the fourth quarter of 2009, up 57 percent year-on-year.

For the full year 2009, the online travel company’s net revenues were $291 million, representing a 34 percent increase from 2008.

Ctrip.com’s hotel supply network continued to expand at a rapid pace, with approximately 9,800 hotels by the end of the year 2009 compared to approximately 7,700 in 2008. The number of hotels with guaranteed allotment rooms further increased and accounted for more than 70 percent of the total hotel supply.

Expedia recruits former LG marketer Andrew Warner

Daleen — Thu, 04 Feb 2010 06:45:48 +0000

As per the information available, Warner left his role as marketing director of LG Electronics UK last month, and will now report to Mikael Andersson, vice-president EMEA at Expedia.

According to a report filed by nma.co.uk, a spokesman confirmed the development but said further details of Warner’s role won’t be disclosed until he starts at Expedia. It’s understood the role may have been created as part of a company-wide restructure. The online travel agent has launched in eight European markets in the last two and a half years.