EyeforTravel News: Marketing Feed

Hotels challenged by fluid nature of staffing within the industry

Lindi — Thu, 24 Jul 2008 09:02:01 +0100

From Preferred Hotel Group's perspective, its Director, Marketing - Europe, Middle East & Africa, Chris Fradin admits this and says it is paramount that we engage with our guests on their own terms and not assume we know what they want to know.

So what does it take to make this happen?

Outrigger names Dan Wacksman as SVP - Integrated Marketing

Lindi — Thu, 24 Jul 2008 07:32:53 +0100

Wacksman, who was most recently based in Hong Kong, has relocated to Honolulu to take on the additional responsibility while maintaining his existing role of Senior Vice President, Resorts Interactive Group.

Wacksman, who joined Outrigger in August 2007, will oversee the expansion of Outrigger's online business.

How can TMCs interact with travellers throughout their travel lifecycle?

Lindi — Tue, 22 Jul 2008 11:49:40 +0100

At the same time, a section of the industry acknowledges that travel agents and travel management companies have been rather slow in embracing mobile channel.

Chatting in 3d holiday environment

Lindi — Tue, 22 Jul 2008 11:45:24 +0100

The holiday home provider has introduced the functionality on www.eurorelais.nl to expand its client service.

Google Lively is a 3d environment in which people can chat with each other live. Lively users have an avatar and a virtual room that they can then integrate in a blog, website or social network such as Facebook, LinkedIn or Hyves. Everyone with a Google account (for example Gmail) can create an avatar, which can be used in every Lively room.

Vegas.com introduces mobile applications

Lindi — Tue, 22 Jul 2008 11:41:48 +0100

Vegas, the largest seller of Las Vegas show tickets and source for Vegas information, shared that the Mobile Concierge service is for customers already in Vegas, with current day and next day show and tour listings. It also has extensive, updated information on Las Vegas hotels. It is available by texting 777 to shortcode VEGAS (83427) or by visiting mobile.vegas.com on handheld devices. Users can browse show times, ticket prices, reviews and, soon, view video clips on specific shows.

Allowing guests to choose the exact room that suits their needs

Lindi — Mon, 21 Jul 2008 07:58:20 +0100

Suite Selection is a web-based tool that allows guests to view the hotel floor plan and images of the suites available, choose the exact location of a requested suite, and check-in online before arriving at the property.

EyeforTravel’s Social Media in Travel conference sees impressive bookings

Lindi — Thu, 17 Jul 2008 12:03:08 +0100

‘For many travel companies it’s no longer a question of if social media and user-generated content will affect their business, it’s how’ said Gina Baillie, Regional Director, Europe, EyeforTravel.

‘Jupiter Research recently found user-generated content to be twice as influential as brand to accommodation seekers. With over 30% of leisure travellers in the US planning fewer trips in 2009, user-generated content will undoubtedly play a decisive role in the purchasing cycle’.

"There are very few websites that we can rely on for marketing and onward distribution"

Lindi — Wed, 16 Jul 2008 07:51:14 +0100

While the traditional ways of booking continue to dominate, the hotels have also set objectives to drive more business through the online channels.

A company like Millennium Hotels & Resorts, which had set up its regional base only two years ago with three hotels, has now nine operational hotels. Plus, there are 12 more hotels under construction.

Building an online intermediary brand in a market like Australia

Lindi — Tue, 15 Jul 2008 08:35:46 +0100

In such competitive environment, which features quite a few established OTAs, Expedia believes it has successfully built its brand since its launch 30 months ago.

Avvio enables hotels advertise on TripAdvisor, Hertz for free

Lindi — Thu, 10 Jul 2008 07:58:11 +0100

Avvio clients will now be able to display their hotel website address on their review page on TripAdvisor, encouraging reviewers and researchers to click directly through to the hotel's own website to make a booking, rather than using third party portals.

Hertz will be including a 'Hotel Special Offer' page on its website and will also publish hotel promotions to their Gold Club Members.