May 7, 2014

Whether it’s using mobile to hyper-personalise the experience or email to build closer relationships, Southwest takes a disciplined approach

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Industry Insight

Implement a social media and mobile strategy that boosts brand placement

David Chait, Founder, Travefy explore the issue of implementing a social media and mobile strategy that boosts brand placement

Tours and activities: the money is in the plumbing

Aug 26, 2015

The market for tours and activities is growing at a rapid clip but the opportunities are not where you think they might be. Pamela Whitby reports

Yet another fast-growing Chinese travel group eyes up partnerships

Aug 14, 2015

Travel is obviously where a canny investor has to be in China but where are they focusing their interest? Sally White reports

Intelligence Brief

3 tools for monitoring your social media in real time

Aug 10, 2015

Knowing what’s happening in the fast-paced world of social media is critical and new monitoring tools make this much easier. Andrew Hennigan reports

How Taj Hotels is tying responsible tourism to loyalty

Jul 20, 2015

From front desk staff dressed in hand woven sarees to a new app and easily redeemable points, an Indian hospitality chain is hoping to attract more...

Executive Viewpoint

Getting to grips with social web attribution

Neset Dereli, Interactive Marketing Manager, Turkish Airlines looks at analysing the differing usages of social media - which social media channels are brands and customers really using and for what purpose

It’s the season to celebrate but should we raise a cheer for airline bag fees?

Dec 30, 2014

In a highly commoditised environment where airlines continue to experiment with bag and other ancillary fees, Tom Bacon believes the answer to the...

4 game-changing insights for harassed hoteliers

Jul 21, 2014

With the hotel industry experiencing unprecedented change in distribution patterns, guest columnist Ed Perry says hoteliers need to shift up a gear

Press Release

Social Media and Mobile in Travel Distribution Report: Online strategies, consumer and industry trends, 2013

Feb 12, 2014

Strategic insights on how mobile and social media have impacted the optimal marketing mix to drive direct booking, meeting future consumer needs and...

The Weekly Eye: When Dallas did destination marketing, Three views on social

Mar 10, 2014

Feb 26 - Mar 4: One year on for Dallas campaign, Social in 2014, Focus on loyalty and more, Europe’s growth trajectory and more…our pick of the week’...

The Weekly Eye: Price-fixing case thrown out, SoLoMo, silo no!

Feb 26, 2014

February 19 – February 25: No price-fixing conspiracy, SoLoMo and the bottom line, Facebook’s next billion, In search of innovation and more…our pick...