May 7, 2014

Whether it’s using mobile to hyper-personalise the experience or email to build closer relationships, Southwest takes a disciplined approach

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Industry Insight

When digital met the great outdoors

Jan 7, 2014

How can travel brands exploit creative new technologies that facilitate interactive outdoor displays and more? Andrew Hennigan investigates

Expert tips for travel brands dealing with a PR crisis

Nov 6, 2014

Faced with a PR crisis, how should travel brands respond? Andrew Hennigan hears some practical tips

You Said it! We choose the top quotes of the month

Oct 31, 2014

Top themes for October are big data, destination marketing and how to manage social

Intelligence Brief

7 need-to-know social moves and mobile trends that you may have missed

Mar 10, 2014

Social media has matured, the success of visual marketing is old news and mobile is the business, so where to now?

3 noteworthy visual marketing trends from a luxury travel brand

Mar 10, 2014

Feeling blue about your social efforts? Should China make you see red? Does colour really impact your marketing efforts? Pamela Whitby finds out

Executive Viewpoint

Holistic approach to calculating marketing & social media ROI

Jan 21, 2014

Kristin Philbin, Insights Manager, Client Innovation, EMEA, Bazaarvoice looks at introducing effective tracking tactics throughout your social media activities to truly calculate the value of Social Media to your brand

4 game-changing insights for harassed hoteliers

Jul 21, 2014

With the hotel industry experiencing unprecedented change in distribution patterns, guest columnist Ed Perry says hoteliers need to shift up a gear

Video: How Virgin Atlantic Approaches Content Marketing

Jun 23, 2014

In this insightful video presentation, Simon Bradley, VP Marketing, Virgin Atlantic Airways, discusses how content marketing is a journey, with...

Press Release

Travel Consumer Report, 2012-13

Feb 11, 2014

Unique consumer and market insights to make the right decisions to drive success for your brand in the cut throat online travel industry

The Weekly Eye: When Dallas did destination marketing, Three views on social

Mar 10, 2014

Feb 26 - Mar 4: One year on for Dallas campaign, Social in 2014, Focus on loyalty and more, Europe’s growth trajectory and more…our pick of the week’...

The Weekly Eye: Price-fixing case thrown out, SoLoMo, silo no!

Feb 26, 2014

February 19 – February 25: No price-fixing conspiracy, SoLoMo and the bottom line, Facebook’s next billion, In search of innovation and more…our pick...