May 7, 2014

Whether it’s using mobile to hyper-personalise the experience or email to build closer relationships, Southwest takes a disciplined approach

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  • Booking platforms success in the hotel industry

    Jan 22, 2014

    Baldev Dhir, Head of eMarketing, Distribution & Brand Operations, ITC Hotels looks at which channels own greatest market share and ROI in APAC and which marketing avenues are likely to offer you the largest return

Industry Insight

Implement a social media and mobile strategy that boosts brand placement

Jun 27, 2014

David Chait, Founder, Travefy explore the issue of implementing a social media and mobile strategy that boosts brand placement

Two hotel brands light the way with social tips for delivering great customer service

Oct 21, 2014

Hilton and Kempinksi are two hotel brands that take their social strategy very seriously. Here they share their top tips

Helpful dos and don’ts from for those very unfortunate social incidents

Oct 17, 2014

Social media is wisely recognised as a tool for customer service, but sometimes things go wrong

Intelligence Brief

7 need-to-know social moves and mobile trends that you may have missed

Mar 10, 2014

Social media has matured, the success of visual marketing is old news and mobile is the business, so where to now?

3 noteworthy visual marketing trends from a luxury travel brand

Mar 10, 2014

Feeling blue about your social efforts? Should China make you see red? Does colour really impact your marketing efforts? Pamela Whitby finds out

Executive Viewpoint

Social media competitions and prize draws potential in the airline industry

Jan 23, 2014

Karen Bates, Head of Digital, LAN & TAM Airlines looks at if you should bother running social media competitions and prize draws, and what are the rules and regulations

4 game-changing insights for harassed hoteliers

Jul 21, 2014

With the hotel industry experiencing unprecedented change in distribution patterns, guest columnist Ed Perry says hoteliers need to shift up a gear

Video: How Virgin Atlantic Approaches Content Marketing

Jun 23, 2014

In this insightful video presentation, Simon Bradley, VP Marketing, Virgin Atlantic Airways, discusses how content marketing is a journey, with...

Press Release

Travel Consumer Report, The Netherlands, 2012-13

Feb 12, 2014

Unique consumer and market insights to make the right decisions to drive success for your brand

The Weekly Eye: When Dallas did destination marketing, Three views on social

Mar 10, 2014

Feb 26 - Mar 4: One year on for Dallas campaign, Social in 2014, Focus on loyalty and more, Europe’s growth trajectory and more…our pick of the week’...

The Weekly Eye: Price-fixing case thrown out, SoLoMo, silo no!

Feb 26, 2014

February 19 – February 25: No price-fixing conspiracy, SoLoMo and the bottom line, Facebook’s next billion, In search of innovation and more…our pick...