May 7, 2014

Whether it’s using mobile to hyper-personalise the experience or email to build closer relationships, Southwest takes a disciplined approach

Continue Reading

RSS Recent Articles

  • Strategies to adapt to a changing technological landscape

    Jan 22, 2014

    Steve Kalifowitz, Head of Brand Strategy, Twitter looks at how these giants are currently capitalising on the latest social media & mobile trends and challenge them with obstacles experienced, to align their success with your own strategy

Industry Insight

The Inside Track: April 2015

Apr 21, 2015

Welcome to our second monthly roundup of the travel industry. As a valued subscriber we want you to find our most crucial insights straight away, and...

3 ways to expand your online travel niche in APAC

Apr 23, 2015

When you’ve captured your initial niche, tap new markets but do your research and know your customer, says David Chambat, chief executive of Villa-...

Upmarket start up taps into Game of Thrones social buzz

Apr 17, 2015

No you don’t have to be Prince William, Sienna Miller or Pippa Middleton to stay in a posh palace…

Intelligence Brief

7 need-to-know social moves and mobile trends that you may have missed

Mar 10, 2014

Social media has matured, the success of visual marketing is old news and mobile is the business, so where to now?

3 noteworthy visual marketing trends from a luxury travel brand

Mar 10, 2014

Feeling blue about your social efforts? Should China make you see red? Does colour really impact your marketing efforts? Pamela Whitby finds out

Executive Viewpoint

How to improve your email marketing

Jan 24, 2014

Joanna Freeman, Brand Director, Phenomenon looks at demanding higher open rates with real-time subject lines and message content

It’s the season to celebrate but should we raise a cheer for airline bag fees?

Dec 30, 2014

In a highly commoditised environment where airlines continue to experiment with bag and other ancillary fees, Tom Bacon believes the answer to the...

4 game-changing insights for harassed hoteliers

Jul 21, 2014

With the hotel industry experiencing unprecedented change in distribution patterns, guest columnist Ed Perry says hoteliers need to shift up a gear

Press Release

Travel Consumer Report, USA, 2012-13

Feb 12, 2014

Unique consumer and market insights to make the right decisions to drive success for your brand

The Weekly Eye: When Dallas did destination marketing, Three views on social

Mar 10, 2014

Feb 26 - Mar 4: One year on for Dallas campaign, Social in 2014, Focus on loyalty and more, Europe’s growth trajectory and more…our pick of the week’...

The Weekly Eye: Price-fixing case thrown out, SoLoMo, silo no!

Feb 26, 2014

February 19 – February 25: No price-fixing conspiracy, SoLoMo and the bottom line, Facebook’s next billion, In search of innovation and more…our pick...