May 7, 2014

Whether it’s using mobile to hyper-personalise the experience or email to build closer relationships, Southwest takes a disciplined approach

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  • Where are your customers hiding online

    Jan 21, 2014

    Bambos Kaisharis, Industry Head, Travel, SEA, Google looks at how top online businesses find, nurture and keep highly active customers engaged through these channels

Industry Insight

When digital met the great outdoors

Jan 7, 2014

How can travel brands exploit creative new technologies that facilitate interactive outdoor displays and more? Andrew Hennigan investigates

How your hotel's image contributes to a super successful hotel marketing campaign

Aug 26, 2014

With attention spans shrinking how do get to be the biggest name in the business? It’s all about branding, writes Phil Butler

Target, target, and retarget: the No. 1 element of a super successful hotel marketing campaign

Aug 13, 2014

Over the next few weeks guest columnist Phil Butler will be talking us through the fundamental elements of a successful hotel marketing campaign....

Intelligence Brief

7 need-to-know social moves and mobile trends that you may have missed

Mar 10, 2014

Social media has matured, the success of visual marketing is old news and mobile is the business, so where to now?

3 noteworthy visual marketing trends from a luxury travel brand

Mar 10, 2014

Feeling blue about your social efforts? Should China make you see red? Does colour really impact your marketing efforts? Pamela Whitby finds out

Executive Viewpoint

How to improve your email marketing

Jan 24, 2014

Joanna Freeman, Brand Director, Phenomenon looks at demanding higher open rates with real-time subject lines and message content

4 game-changing insights for harassed hoteliers

Jul 21, 2014

With the hotel industry experiencing unprecedented change in distribution patterns, guest columnist Ed Perry says hoteliers need to shift up a gear

Video: How Virgin Atlantic Approaches Content Marketing

Jun 23, 2014

In this insightful video presentation, Simon Bradley, VP Marketing, Virgin Atlantic Airways, discusses how content marketing is a journey, with...

Press Release

Social Media and Mobile in Travel Distribution Report: Online strategies, consumer and industry trends, 2013

Feb 12, 2014

Strategic insights on how mobile and social media have impacted the optimal marketing mix to drive direct booking, meeting future consumer needs and...

The Weekly Eye: When Dallas did destination marketing, Three views on social

Mar 10, 2014

Feb 26 - Mar 4: One year on for Dallas campaign, Social in 2014, Focus on loyalty and more, Europe’s growth trajectory and more…our pick of the week’...

The Weekly Eye: Price-fixing case thrown out, SoLoMo, silo no!

Feb 26, 2014

February 19 – February 25: No price-fixing conspiracy, SoLoMo and the bottom line, Facebook’s next billion, In search of innovation and more…our pick...