May 7, 2014

Whether it’s using mobile to hyper-personalise the experience or email to build closer relationships, Southwest takes a disciplined approach

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  • Innovation in email

    Jan 24, 2014

    Anna Maria Addesso, Sr. Manager of eCommerce Marketing, Apple Vacations looks at top tips to encourage email subscriptions from internal and external databases

Industry Insight

Implement a social media and mobile strategy that boosts brand placement

Jun 27, 2014

David Chait, Founder, Travefy explore the issue of implementing a social media and mobile strategy that boosts brand placement

How to do content with Disney-style dazzle

Sep 22, 2014

Blessed with stories, bedazzled by bloggers, Disneyland Paris shares content secrets with Pamela Whitby

How optimising brand experience can help hotels stand out

Sep 16, 2014

From a twittering concierge to special suites for the tweeters or access to a free Google Glass, Edward Perry takes a look at how to drive loyalty

Intelligence Brief

7 need-to-know social moves and mobile trends that you may have missed

Mar 10, 2014

Social media has matured, the success of visual marketing is old news and mobile is the business, so where to now?

3 noteworthy visual marketing trends from a luxury travel brand

Mar 10, 2014

Feeling blue about your social efforts? Should China make you see red? Does colour really impact your marketing efforts? Pamela Whitby finds out

Executive Viewpoint

Internal social media strategy for travel companies

Jan 21, 2014

Sean Seah, Managing Director APAC, Groupon looks at what is social commerce and how is it different from traditional e-commerce

4 game-changing insights for harassed hoteliers

Jul 21, 2014

With the hotel industry experiencing unprecedented change in distribution patterns, guest columnist Ed Perry says hoteliers need to shift up a gear

Video: How Virgin Atlantic Approaches Content Marketing

Jun 23, 2014

In this insightful video presentation, Simon Bradley, VP Marketing, Virgin Atlantic Airways, discusses how content marketing is a journey, with...

Press Release

Mobile in the Online Travel Agent and Travel Metasearch Industry Report

Aug 6, 2014

In-depth analysis on mobile strategies to build a stronger user experience and improved brand experience

The Weekly Eye: When Dallas did destination marketing, Three views on social

Mar 10, 2014

Feb 26 - Mar 4: One year on for Dallas campaign, Social in 2014, Focus on loyalty and more, Europe’s growth trajectory and more…our pick of the week’...

The Weekly Eye: Price-fixing case thrown out, SoLoMo, silo no!

Feb 26, 2014

February 19 – February 25: No price-fixing conspiracy, SoLoMo and the bottom line, Facebook’s next billion, In search of innovation and more…our pick...