May 7, 2014

Whether it’s using mobile to hyper-personalise the experience or email to build closer relationships, Southwest takes a disciplined approach

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Industry Insight

When digital met the great outdoors

Jan 7, 2014

How can travel brands exploit creative new technologies that facilitate interactive outdoor displays and more? Andrew Hennigan investigates

Virtual tourism – the pathway to promotion or profit?

Jul 29, 2015

Google’s virtual tour of Abbey Road studios in London shows that richly interactive tours are possible from the armchair but Andrew Hennigan wonders...

Looking back and into the future with social and content strategy

Jul 28, 2015

Social media is now an integral part of the marketing mix but with the amount of content online expected to soar 600% by 2020 this is no time to...

Intelligence Brief

How Taj Hotels is tying responsible tourism to loyalty

Jul 20, 2015

From front desk staff dressed in hand woven sarees to a new app and easily redeemable points, an Indian hospitality chain is hoping to attract more...

How Singapore Airlines is using artificial intelligence to build its brand and drive sales

Jul 2, 2015

EyeforTravel spoke to the person who is heading up the new digital campaign to hear more about the results

Executive Viewpoint

Use Social Media to Create Excellent Customer Experiences and Loyalty that will Differentiate your Brand from the Competition

Andy Chang, Director of Digital Marketing, Asia Pacific of Hyatt Hotels, presentation explorse examples of how to create excellent customer experiences that leads to genuine loyalty in the age of social media.

It’s the season to celebrate but should we raise a cheer for airline bag fees?

Dec 30, 2014

In a highly commoditised environment where airlines continue to experiment with bag and other ancillary fees, Tom Bacon believes the answer to the...

4 game-changing insights for harassed hoteliers

Jul 21, 2014

With the hotel industry experiencing unprecedented change in distribution patterns, guest columnist Ed Perry says hoteliers need to shift up a gear

Press Release

Making Brand.com a Success

Jul 2, 2015

Increase direct bookings with this guide on how to build, grow and optimize your brand’s digital presence.

The Weekly Eye: When Dallas did destination marketing, Three views on social

Mar 10, 2014

Feb 26 - Mar 4: One year on for Dallas campaign, Social in 2014, Focus on loyalty and more, Europe’s growth trajectory and more…our pick of the week’...

The Weekly Eye: Price-fixing case thrown out, SoLoMo, silo no!

Feb 26, 2014

February 19 – February 25: No price-fixing conspiracy, SoLoMo and the bottom line, Facebook’s next billion, In search of innovation and more…our pick...