May 7, 2014

Whether it’s using mobile to hyper-personalise the experience or email to build closer relationships, Southwest takes a disciplined approach

Continue Reading

RSS Recent Articles

Industry Insight

Hear how recent innovations in social media and mobile will impact on the travel arena

Jun 27, 2014

Sarah Robinson, Large Customer Sales Manager - Travel Industry, Google explore how recent innovations in social media and mobile will impact on the travel arena

The simple ‘where’ of it all: the No. 3 element of a super successful marketing campaign

Sep 2, 2014

Last month, Phil Butler talked us through the first two elements of how to market with meaning and now it’s time for No. 3

Appetite for education: how online training resources can benefit the travel industry

Aug 29, 2014

Skills development is a major challenge for the fast-changing online travel industry, but help is at hand, writes Mariam Sharp

Intelligence Brief

7 need-to-know social moves and mobile trends that you may have missed

Mar 10, 2014

Social media has matured, the success of visual marketing is old news and mobile is the business, so where to now?

3 noteworthy visual marketing trends from a luxury travel brand

Mar 10, 2014

Feeling blue about your social efforts? Should China make you see red? Does colour really impact your marketing efforts? Pamela Whitby finds out

Executive Viewpoint

Smart ways to use your marketing budget in 2014 and Beyond

Jan 23, 2014

Tom Valentine, MD, Secret Escapes looks at analysing the possible impact of key changes to your web site and is social media a smart way to engage customers without spending €€€

4 game-changing insights for harassed hoteliers

Jul 21, 2014

With the hotel industry experiencing unprecedented change in distribution patterns, guest columnist Ed Perry says hoteliers need to shift up a gear

Video: How Virgin Atlantic Approaches Content Marketing

Jun 23, 2014

In this insightful video presentation, Simon Bradley, VP Marketing, Virgin Atlantic Airways, discusses how content marketing is a journey, with...

Press Release

Mobile in the Online Travel Agent and Travel Metasearch Industry Report

Aug 6, 2014

In-depth analysis on mobile strategies to build a stronger user experience and improved brand experience

The Weekly Eye: When Dallas did destination marketing, Three views on social

Mar 10, 2014

Feb 26 - Mar 4: One year on for Dallas campaign, Social in 2014, Focus on loyalty and more, Europe’s growth trajectory and more…our pick of the week’...

The Weekly Eye: Price-fixing case thrown out, SoLoMo, silo no!

Feb 26, 2014

February 19 – February 25: No price-fixing conspiracy, SoLoMo and the bottom line, Facebook’s next billion, In search of innovation and more…our pick...