Social Media and Marketing
There are two useful strategies that can boost sales and build the brand namely promotions and specifically targeted sales’ growth. These approaches should be familiar to all self-respecting parts of a hotel business and if successful can become an annual affair in the marketing calendar.
RSS Recent Articles
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Get in the driving seat and use the power of promotion
There are two useful strategies that can boost sales and build the brand namely promotions and specifically targeted sales’ growth. These approaches should be familiar to all self-respecting parts of a hotel business and if successful can become an annual affair in the marketing calendar.
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Act now to meet your customer at every stage of the digital journey
Gone are the days when one could talk about how challenging it is to view multi-channel digital data in one place. Today acting on available data and working out dynamic, real-time strategies that push a closer to making a decision must happen in the moment. EyeforTravel’s Ritesh Gupta investigates
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Focus on social media training for skills and knowledge transfer
As social media has become much more integrated into the business, hotel companies have taken a much more systematic approach to integrating it into their business strategy and corporate culture. For Carlson Rezidor, social may not be a new revenue generator from day one, but training staff in the medium shows foresight.
Industry Insight
Act now to meet your customer at every stage of...
Gone are the days when one could talk about how challenging it is to view multi-channel digital data in one place. Today acting on available data and...
Asia takes the stage: 10 questions to get travel...
From finding the right skills in revenue management to social and mobile moves in a multichannel world, the rising threat of low-cost carriers and a...
Death to display ads? Not if you do it right,...
Although the campaigns for different arms of the travel sector will vary, the role of display advertising in the conversion funnel shouldn’t be...
Intelligence Brief
Keep social simple: know your audience, engage...
Virtually without exception, tourism destinations are doing a great job offering up engaging content on social media, but how do you ensure this is...
Social success: think authentic blogs,...
It is all very well developing a cool app, running a successful blog and giving away $1,000 prizes, but what should you expect back? San Francisco-...
Analysing the new social media and mobile in...
As we have well documented on eyefortravel.com, the rapidly evolving social media and mobile landscape is having a profound impact on the way that...
Executive Viewpoint
Get in the driving seat and use the power of...
There are two useful strategies that can boost sales and build the brand namely promotions and specifically targeted sales’ growth. These approaches...
Focus on social media training for skills and...
As social media has become much more integrated into the business, hotel companies have taken a much more systematic approach to integrating it into...
Honesty is the best policy for high-ranking...
Just 30 minutes from New York in West Orange, New Jersey, is a hotel which proudly states on its website that it offers luxury that few others in the...
Press Release
The Weekly Eye May 7 – May 14
P2P players tap tours, DIY tourism - a new trend?, Marketing the oldest start-up in town, Value for rail and more…our pick of the week’s stories
The Weekly Eye May 1 – May 7
TripAdvisor’s new solution, Facebook’s personal touch, Google maps, Don’t ignore business travel, Greenland on the tourist map and more….our pick of...
The Weekly Eye April 24 – April 30
Bid to book style distribution, Korea tourism strikes with stars, Brazilian opportunity, FlightCentre’s social strategy and more….our pick of the...
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May 23, 2013 - May 24, 2013Novotel West London
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May 28, 2013 - May 29, 2013Singapore
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Jun 4, 2013 - Jun 5, 2013Miami
Featured Articles
-
Get in the driving seat and use the power of promotion
There are two useful strategies that can boost sales and build the brand namely promotions and specifically targeted sales’ growth. These approaches should be familiar to all self-respecting parts of a hotel business and if successful can become an annual affair in the marketing calendar.
-
Act now to meet your customer at every stage of the digital journey
Gone are the days when one could talk about how challenging it is to view multi-channel digital data in one place. Today acting on available data and working out dynamic, real-time strategies that push a closer to making a decision must happen in the moment. EyeforTravel’s Ritesh Gupta investigates
-
Focus on social media training for skills and knowledge transfer
As social media has become much more integrated into the business, hotel companies have taken a much more systematic approach to integrating it into their business strategy and corporate culture. For Carlson Rezidor, social may not be a new revenue generator from day one, but training staff in the medium shows foresight.
