Social Media and Marketing
IN-DEPTH: There’s nothing that a platform can do to make a company trustworthy – it’s all in the content and how they communicate with customers.
RSS Recent Articles
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“Pinterest does not encourage product pushing”
As Pinterest shows signs of becoming a mainstream player on the social media front, it is being highlighted that brands serious about leveraging this medium to boost revenues from online and mobile channels are advised to get themselves firmly ‘pinned’ to the Pinterest ‘board’ as opposed to hanging on its fringes.
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Orbitz unveils its Facebook contest
Online travel company Orbitz has unveiled the latest version of its Facebook sweepstakes Orbitz 50 Faves, a fun and free Facebook game.
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Americans viewed 5.6 billion video ads in January
comScore has shared that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January.
Industry Insight
Practical tips on social media from Scandinavian...
IN-DEPTH: The journey of companies in social media should follow the principles of Listen – Engage – Involve, says Christian Kamhaug, head of Social...
Making the most of customers’ social media...
IN-DEPTH: Figuring out how to couple demographical and transactional data with social data will be the next big challenge for travel brands in 2012,...
Planning and budgeting for social media marketing...
IN-DEPTH: Budget planning should be built around supporting initiatives, campaigns and applications that provide users beneficial information, help...
Executive Viewpoint
Dos and don’ts for travel campaigns on Facebook
IN-DEPTH: There’s nothing that a platform can do to make a company trustworthy – it’s all in the content and how they communicate with customers.
Working on a viable social media contingency plan
IN-DEPTH: A social media contingency plan allows you to set expectations with your management team about how you will respond to negative feedback,...
“Facebook commerce offers better interactivity...
IN-DEPTH: The use of social media as a reward platform is expected to open new horizons for travel companies to better engage their customers.
Press Release
New Facebook app to make rewards social
As companies across the globe focus on letting their customer loyalty programme members engage with points in new ways, Citi has announced the first...
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Mar 5, 2012 - Mar 6, 2012San Francisco, USA
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Apr 17, 2012 - Apr 18, 2012London, UK
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Featured Articles
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Dos and don’ts for travel campaigns on Facebook
IN-DEPTH: There’s nothing that a platform can do to make a company trustworthy – it’s all in the content and how they communicate with customers.
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Home-swap holiday site focuses on trust and sharing
Home-swap holiday website Love Home Swap has worked on new features in order to “build community of swappers and confidence in swapping”.
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Working on a viable social media contingency plan
IN-DEPTH: A social media contingency plan allows you to set expectations with your management team about how you will respond to negative feedback, because it will happen, regardless of how customer-focused or careful you are.
