AAA opts for Viator as preferred partner for worldwide destination tours and activities

Published: 30 Nov 2007

The addition of Viator is part of a major upgrade of the AAA.com website which will be unveiled in 2008.

The AAA.com upgrade will be rolled out in phases, and consumers will be able to use Viator's services as early as next month.

The vast majority of Viator's portfolio of more than 5,500 activities in more than 75 countries is now available to AAA travel agents, located in more than 1,100 offices throughout the United States and Canada . In addition, each of the 57 AAA member clubs in North America is eligible to integrate Viator's tours, activities and events into their respective club websites.

"Booking trip activities before departure is becoming more essential for travelers today, and we're delighted to add Viator's pre-screened tours and activities to our AAA services to further help travelers get the most out of their journey," said Betsy Sell, Managing Director, AAA Travel Services. "Viator's expertise and global reach make it an ideal partner to expand AAA's trip activity services for our customers while carrying on our tradition of providing our members with the highest levels of quality."

According to a recent Harris Survey conducted on behalf of Viator, nearly two in five vacation travelers

(39%) say they tried to purchase tickets for a local activity but were forced to alter their plans or forgo the activity because it was sold out on the day or time they wanted to go.

"Empowering travelers to plan the perfect trip is a vision shared by AAA and Viator," said Rod Cuthbert, Viator's Founder and Chairman. "A key objective of the partnership is to ensure AAA members don't find themselves in situations where a key vacation activity—whether visiting Alcatraz, a guided tour of the Vatican Museums or any of a thousand other popular activities—is sold out. That's an increasingly common occurrence and a key factor in AAA's decision to provide this advance booking service to their members."

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