Social Media and Marketing

What is acceptable amount of time to view online advertisements? A survey focusing on this question has found that the majority of respondents have chosen 15 seconds as their preference.

According to the US-based Poll Position’s recent national scientific telephone survey in which the company asked - when you go online to view free content, what do you think is the acceptable duration of an online advertisement you must view before seeing that free content? – 54 percent of respondents chose 15 seconds as their choice. And 12 percent chose 30 seconds to be acceptable.

Source: Poll Position’s recent national scientific telephone survey.

Engagement

Late last November, a report found that, on average, tablet viewers watched videos nearly 30 percent longer than when watching on their desktop — and were more than twice as likely to complete an entire video.

According to the VideoMind Video Index report, released by online video technology and analytics company Ooyala, tablets and mobile devices are changing the way people engage with video online and device types strongly influence viewer behaviour. In Q3, viewers were slightly more likely to complete an entire video when watching on an iPad than when watching on an Android tablet. Viewers exhibited a strong preference to watch long-form videos on tablets, connected TV devices and game consoles. Videos 10 minutes or longer accounted for 56 percent of the time played on tablets and 84 percent played on connected TV devices and game consoles.

Other key findings of the report indicated that, compared to Twitter, Facebook was the most popular way to share video. Viewers were also found to watch more video content on their desktops on weekdays.  

Travel companies are focused on integrating content that is most useful to customers at the time they are researching sites with intent to book. Today’s consumer is influenced by visuals, so the role rich content plays in marketing hotels, cruise ships, and destinations is critical. Excellent visuals have a dramatic impact on consumers’ perceptions.

The importance of video is increasing with faster Internet connections and the drop in bandwidth costs.