Accorhotels.com has launched its `Crazy Prices’ promotion, offering up to 50 percent off in 2,000 hotels throughout Europe.
Published: 12 Mar 2010
Accorhotels.com has launched its `Crazy Prices’ promotion, offering up to 50 percent off in 2,000 hotels throughout Europe.
Available online only and extending across Europe for the first time, the promotion will make it possible to organise affordably-priced spring vacations this year, stated the company.
From March 13 to 22, hotels in categories ranging from upscale to budget will offer rooms at discounts of up to 50 percent via the accorhotels.com website, for stays between March 22 and May 2, 2010.
In an exclusive offer, members of A|Club, Accor’s worldwide, multi-brand loyalty programme, are entitled to take advantage of the promotion two days early, beginning on Thursday, March 11.
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Research from EyeforTravel clearly highlights that social media is becoming an increasingly important marketing channel for travel brands. While search engine (29%) and email (28%) still lead the way, social media (20%) is fast playing catch up.
Businesses are constantly evaluating the influence of social media on consumer purchasing decisions. By being proactive with an appealing page, travel companies can keep their fans happy and target ‘friends of fans’ for a bigger reach, writes Ritesh Gupta