Published: 09 Oct 2007

As per the information available, the Internet search giant is expected to introduce a service on Tuesday to allow websites in its ad network to embed relevant videos from some YouTube content creators. A website or blog specialising in hiking, for instance, might choose to embed hiking videos from YouTube.

According to its blog, the company said, “Nowadays, website publishers realise that getting people to visit your website is only half of the equation. Growing your audience is important, but keeping your audience engaged and staying on your site longer is just as important, if not more so. This is why we’re excited to let you know about video units on Google AdSense. Video units enable AdSense publishers to display videos from several YouTube content partners. The video units are ad-supported, and the ads are relevant to both the video and the site content, as well as unobtrusive. AdSense publishers and YouTube content partners will receive a share of the ad revenue, so video units enable both groups to earn incremental revenue.”

“We’re excited about video units because we see this as the first step in content distribution on AdSense and a great opportunity to foster the content ecosystem on the web. AdSense publishers can now enhance their sites with interesting videos, YouTube content partners benefit from a new distribution channel, advertisers have a new vehicle to distribute their messages to their target audiences, and people can tune in to interesting videos on sites they normally visit.”