Social Media and Marketing

Points International Ltd., owner and operator of reward-management site, Points.com, has launched a new service for members of Air France-KLM’s Flying Blue frequent flyer programme.

Published: 10 Jul 2009

Points International Ltd., owner and operator of reward-management site, Points.com, has launched a new service for members of Air France-KLM’s Flying Blue frequent flyer programme.

The service will enable members of Air France-KLM’s FFP to purchase Award Miles on-line.

Points International will take a lead role in the operation, marketing and commercial transaction support for the Flying Blue Buy Miles service.

The Points.com Buy & Gift service enables members of frequent flyer programmes to purchase additional Award Miles online. Like the Flying Blue Buy Miles site, other programmes’ websites are fully hosted and maintained by Points.com and are accessible from links on each programme’s site.

Only a few days before this deal, Points International had added Continental Airlines OnePass frequent flyer programme to the Global Points Exchange (GPX) in a venture that combines 35 million potential traders. Members of the airline’s OnePass programme are now able to establish exchange rates and trade miles between other participating programmes and users on GPX.