Assuring access to legitimate travel and tourism suppliers online, Tralliance Corporation has introduced .travel’s new v

Assuring access to legitimate travel and tourism suppliers online, Tralliance Corporation has introduced .travel’s new vertical search portal, www.search.travel.

Published: 15 Aug 2006

Assuring access to legitimate travel and tourism suppliers online, Tralliance Corporation has introduced .travel’s new vertical search portal, www.search.travel.

Tralliance, the .travel Registry, developed the search engine to benefit both domain holders and consumers at large.

“There are thousands of cyber squatters in the .com space today,” says Edward A. Cespedes, chief executive officer, Tralliance Corporation. “And with billions of dollars changing hands through online commerce in the travel arena, it stands to reason that consumers are concerned about the validity of search results and the credibility of companies trying to attract their attention online.”

“Tralliance is delivering consumers the next generation of travel search on the web by adding a layer of security that is unavailable in the .com search world,” said Cespedes.

As an online research tool, www.search.travel delivers qualified search results from the entire world wide web, giving priority to destinations and businesses that have been authenticated.

“By using www.search.travel, consumers can now find all things travel related while saving valuable time and gaining peace of mind, because priority placement is given to “.travel authenticated” registrants, eliminating the need for consumers to sift through pages of irrelevant results or visit web sites that
may not be reputable,” stated a release.

A .travel domain assures consumers that a travel service provider has been rigorously authenticated.

Every service provider with a registered .travel domain name (and .travel profile entry) will directly benefit from the search.travel consumer awareness campaign to be launched in the third quarter of 2006.

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