Avis targets incremental bookings, ties up with airlines

Avis Budget Group has formed a new partnership with JetBlue Airways. The new agreement, effective November 10, will provide TrueBlue members the opportunity to earn TrueBlue points from Avis and Budget rentals.

Published: 03 Nov 2010

Avis Budget Group has formed a new partnership with JetBlue Airways. The new agreement, effective November 10, will provide TrueBlue members the opportunity to earn TrueBlue points from Avis and Budget rentals.

In addition, Avis Rent A Car and Budget Rent A Car rental offers, products and services will be marketed to TrueBlue members on JetBlue’s official Web site, www.jetblue.com, through emails and in-flight opportunities.

In another development, Avis Budget Group has also signed a new agreement with Frontier Airlines that will generate incremental bookings for Avis Rent A Car while providing Frontier’s EarlyReturns members with savings on Avis rentals and the opportunity to earn additional miles.

The new agreement builds on Avis Budget Group’s long-term relationship with Midwest Airlines, which has been combined with Frontier Airlines under the Frontier brand.

Beginning November 11, 2010, EarlyReturns members can save up to 25 percent on Avis rentals and can also earn 50 frequent flyer miles for Avis rentals up to four days in length, and 500 frequent flyer miles for rentals of five or more days.

 
 
 

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