Social Media and Marketing

British Airways has launched an online price checker to highlight no-frills airlines’ “hidden” additional charges.

Published: 29 Jun 2009

British Airways has launched an online price checker to highlight no-frills airlines’ “hidden” additional charges.

BA’s Value Checker allows consumers to see how much extra they have to pay the value airlines for additional features including using a debit card, checking-in and priority boarding. All of these come with the price of a ticket on BA.

As per the information available, the tool enables passengers to select how they wish to travel – whether to check in at the airport or online, choose a seat, put luggage in the hold or opt for drinks or snacks. It then calculates and compares the respective costs imposed by Ryanair and easyJet against that of BA’s full service.

A report filed by telegraph.co.uk highlighted: Among the extra charges on Ryanair are an £80 fee for checking in at the airport for a return flight and a £260 charge for putting a 23kg bag in the hold on a return flight (£58 with easyJet). To book priority boarding on a return flight costs £8 at the airport with Ryanair and £6 online. This service costs from £5.90 with easyJet. All the above are free on BA.