Social Media and Marketing
BA to allow customers to compare costs with low-cost airlines
British Airways has launched an online price checker to highlight no-frills airlines’ “hidden” additional charges.
Published: 29 Jun 2009
British Airways has launched an online price checker to highlight no-frills airlines’ “hidden” additional charges.
BA’s Value Checker allows consumers to see how much extra they have to pay the value airlines for additional features including using a debit card, checking-in and priority boarding. All of these come with the price of a ticket on BA.
As per the information available, the tool enables passengers to select how they wish to travel – whether to check in at the airport or online, choose a seat, put luggage in the hold or opt for drinks or snacks. It then calculates and compares the respective costs imposed by Ryanair and easyJet against that of BA’s full service.
A report filed by telegraph.co.uk highlighted: Among the extra charges on Ryanair are an £80 fee for checking in at the airport for a return flight and a £260 charge for putting a 23kg bag in the hold on a return flight (£58 with easyJet). To book priority boarding on a return flight costs £8 at the airport with Ryanair and £6 online. This service costs from £5.90 with easyJet. All the above are free on BA.
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