Social Media and Marketing
BA finalises partners for affiliate marketing account
British Airways has chosen TradeDoubler and LinkShare as its affiliate partners.
Published: 30 Apr 2008
British Airways has chosen TradeDoubler and LinkShare as its affiliate partners.
The two agencies will work closely with British Airways' digital media agency Agency.com, which has handled its affiliate marketing projects for the last two years.
The two agencies will be joint affiliate partners for the UK while TradeDoubler will exclusively be the partner for Europe and Africa and LinkShare will manage the Americas and Asia pacific region.
Eve Ireland, online partnerships manager at the airline, said: "Affiliate marketing is a fundamental part of our online strategy. When looking at potential partners, our objective was to identify a company that could help us maximise channel efficiencies and drive innovation from both a technical and strategic perspective."
British Airways is expected to make a decision on its direct marketing agency pitch next month.
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