The Bahamas Ministry of Tourism says it is putting a new twist on the typical casting call by searching for every day consumers to star in its ads.

The Ministry has initiated a contest, Really Better Vacation Contest, as part of its preparation for its new brand campaign.

For a period of 30 days (till March 15), travellers can enter the contest by sending in a photo or video of their favourite vacation experience via the Better Vacation Contest tab on The Bahamas Facebook page.

Winners will be selected for four vacation categories - family vacation, romantic escape, guy’s adventure and girl’s getaway - and win a one week all-expenses paid trip to experience the best of The Bahamas.

Following the entry period, a panel of judges from The Bahamas will select finalists in each category who will film their cast showcasing why they should star in the next Bahamas campaign. Casting videos will be uploaded to the Better Vacation Contest tab to be viewed and liked by other consumers. Judges will interview finalists to select winners, taking into consideration fan feedback.

The four winning groups will be taken to The Bahamas. A documentary film crew and photography team will join the winning groups to capture their island getaway for consumer ads, which will begin airing in late summer. The print ads will allow readers to follow the winner’s adventure by scanning a bar code or visiting Facebook.com/TheBahamas.