Social Media and Marketing
Blending FFP miles with hotel bookings on OTA site
China Southern Airlines has signed a partnership with hotel booking site agoda.com, a part of Priceline Group. Through this pact, the two entities are going to leverage the benefits of both the companies’ rewards programmes.
The airline says its members can earn extra mileage when they book accommodation through agoda.com at www.agoda.com/promotion/csair.html. Agoda.com offers hotels in all major Asian travel hubs, with deals in all China Southern Airlines route destinations.
For every 10 RMB spent on accommodation booked through the agoda.com promotional page, members receive 5km of China Southern Airlines mileage.
In addition to earning frequent flyer mileage, customers who book through agoda.com earn Agoda Rewards Points, worth 4-7 percent the price of the booking.
Rewards Points can be saved up and used to reduce the price of future bookings or even redeemed for free nights.
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