Social Media and Marketing
bmi works on its profiles on Twitter, Facebook and YouTube
bmi, British Midland International, has launched its social media strategy. The airline says its customers can now engage with bmi on Twitter, Facebook and YouTube.
Published: 06 May 2010
bmi, British Midland International, has launched its social media strategy. The airline says its customers can now engage with bmi on Twitter, Facebook and YouTube.
The latest move features news, special offers and customer engagement across the chosen social media platforms.
The launch marks part of a larger move towards increased online engagement for the airline, which has recently launched a destination guide widget with Wallpaper magazine, and has integrated a live Twitter feed into its destination guides.
Callum Adamson, head of search and social media at bmi said: “To help meet the needs of our ever increasing online customer base we shall now be offering unique content, offers and personal assistance through our profiles on Twitter, Facebook and YouTube.
“We have designed our social media strategy to offer an exponential increase in added value for our customers who choose to engage online, whilst ensuring the sustainability of interaction through a newly re-structured digital team.”
New iPhone app
Only a few days ago, Wallpaper launched a free iPhone app, in association with Swarovski Crystal Palace.
This free app will give users instant access to the pick of the best from the worlds of art, fashion, travel, architecture and technology.
“The launch of the iPhone app cements Wallpaper magazine’s ambitions to be at the cutting edge of technology and social media,” stated the company.
Wallpaper currently has over 90,000 followers on Twitter and Wallpaper.com receives 555,000 unique users per month.
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