Social Media and Marketing

Carlson Hotels Worldwide is focusing on enhancing the capabilities of its hotel brand websites to create visually rich new media content and compelling destination information for properties of its five hotel brands.

Published: 13 Aug 2008

Carlson Hotels Worldwide is focusing on enhancing the capabilities of its hotel brand websites to create visually rich new media content and compelling destination information for properties of its five hotel brands.

The enhancements are being implemented through services offered by 10Best Inc. and VFM Interactive Inc.

The web sites will be enhanced through new tools of search engine optimisation, destination content, videos and photos that align with marketing initiatives, according to Jerry Johnson, senior director of Channel Marketing, Strategy and Optimization for Carlson Hotels Worldwide.

10Best will be assisting Carlson Hotels' properties worldwide to improve and maintain their websites. In the initial stages, the project includes content development for all Carlson Hotels Worldwide property websites by professional travel writers and editors, highlighting the most popular things to do around the hotel property. This localised effort utilises 10Best's travel researchers to work directly with properties to identify nearby attractions, hotspots, restaurants, and more.

VFM will produce and distribute photos, photomontage videos, and full-motion videos for Carlson Hotels.