Published: 03 Oct 2007

According to the company, Answers.com's content sponsorship programme lets Media Contacts' advertising clients display branded content to an engaged audience while they search for information relevant to that message on a specific Answers.com topic or category page.

According to Rob Griffin, SVP US Director of Search for Media Contacts, one recent client campaign had three content units with click-through rates that were 300 percent - 600 percent above the average CTR of a typical banner ad.

Answers.com' Content Sponsorship campaign captured the attention of visitors looking for travel information while improving the client's brand visibility in a search environment.

Media Contacts leveraged Answers.com's content sponsorship programme to reach the client's target customers searching for information on popular travel destinations, historical, educational and parental topics. Depending on the topic triggering the advertisement, visitors viewed one of three branded content messages.

"Answers.com's content sponsorship programme delivered more relevant information to our client's consumer base than we typically get across with a standard banner ad," said Leigh McKinley of Media Contacts. "That, coupled with their ability to target the ads, made this campaign highly successful."

The company will continue to use Answers.com's content sponsorship programme for clients as it increases visibility and provides them with a unique solution to branding within the search environment.