Social Media and Marketing

Celebrity Cruises is launching a Twitter-based campaign to allow access to an exclusive preview of the new ship, Celebrity Eclipse.

Published: 27 Jan 2010

Celebrity Cruises is launching a Twitter-based campaign to allow access to an exclusive preview of the new ship, Celebrity Eclipse.

Any UK and Ireland twitter user can enter the competition simply by stating why they want the chance to sail with the new ship on its first ever trip - the 26-mile journey from the Papenberg ship yard in Germany along the River Ems to Eemshaven in The Netherlands.

Entrants have just 140 characters, the normal twitter posting limit, to tell the @CelebrityUK twitter profile about, why they should be given the chance to be one of the very first to see the new Celebrity Eclipse and what it would mean to them.

Jo Briody, head of marketing, Celebrity Cruises, said, “We’re looking for succinct creativity, recognition of the innovations onboard the ship, and to engage with the biggest fans of Celebrity Cruises. It really is the chance to tweet your way to the trip of a lifetime.”

The River Ems trip - termed a conveyance by Celebrity Cruises - takes place in mid-March 2010, over a month before the new ship arrives in the UK for the first time for its inaugural celebrations and naming ceremony in Southampton.

The competition launches on 25th January and closes on 14th February.