Social Media and Marketing

Cheapflights Media, formerly Cheapflights Ltd., has announced the beta launch of its new flight search engine, Zugu.

Published: 19 Feb 2010

Cheapflights Media, formerly Cheapflights Ltd., has announced the beta launch of its new flight search engine, Zugu.

With the launch of its second brand, the company has changed its name to Cheapflights Media to reflect its international presence and diverse product portfolio.

Zugu is available first in the UK.

The company emphasised that the new offering simplifies price comparison, scans the widest selection of airlines and displays the results in a clean and concise format.

It considers preferences such as budget, schedule, and preferred carrier, and summarises the best fares for quick comparison. Travellers can see how these factors affect price and make smarter booking decisions, added the company.

Hugo Burge, Cheapflights Media chairman, said, “We saw an opportunity to further empower consumers who know when and where they want to fly. Zugu’s sleek design and powerful search technology helps consumers zero in with precision on the low fares that are specifically relevant for them.”

“Who says simple can’t be powerful?” said Chris Cuddy, Cheapflights Media CEO. “Zugu doesn’t just display low airfares, it weights the best dates, times and airlines for each visitor. You no longer have to be a rocket scientist to find great fares in an instant.”

In addition to simplified price comparison, the company also highlighted following features:

Zugu is the only meta site to feature handy sliders that show how prices change depending on the specific hour. The site makes it easy to choose between convenience (when you want to fly) and price (how much it will cost you to fly at a certain hour compared to cheaper options).

Since travel is often a shared experience, Zugu also makes it easy to see the total price for multiple passengers in a single view. Not only does it display the price for all passengers, but it also allows quick cost comparison for adults, children and infants.