Social Media and Marketing

Club Med has launched Club Med Insider, an interactive website where travellers shape content through personal profiles, stories, photo galleries, forums and other sections.

Published: 27 Mar 2009

Club Med has launched Club Med Insider, an interactive website where travellers shape content through personal profiles, stories, photo galleries, forums and other sections.

“Because of the nature of our vacations, Club Med guests gravitate towards building community. They have a long history of participating in social media,” said Kate Moeller, Club Med communications director.

“Club Med Insider lets us join the conversation and receive direct feedback from our clients on what we are doing well, and what needs to be improved.”

The site has sections like Expert Advice, with postings from staff and professional writers, tips lists and travel trends. Travellers can also post questions, peruse other’s videos and photos and gain inspiration from recent Club Med media coverage in the “Latest Buzz” section.

Related links: Club Med, interactive website, content, community

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