Social Media and Marketing

Travel comparison site Directflights.com has launched its Facebook airmiles promotion, an initiative which directly incentivises users to ‘like’ its Facebook page.

The company says its objective is to raise the profile of its brand within social media platforms whilst at the same time increasing its user database, adding those who want to receive further information from the company.

The prize is dependent upon the `likes’ garnered. The “more Facebook likes they get the further the winner can fly (from London),” according to the company.  As far as the winner is concerned, the company will randomly select email address from the list of entrants.

“One like is equal to one return mile so the flight distance will ultimately depend on how many entrants we get,” shared Rob Stross, director, Directflights.com told EyeforTravel.com. “By offering a travel incentive we wanted to encourage serious travellers to become our friends. Other factors we considered were a simple entry mechanism and also encouraging a viral element by asking users to pick a partner to fly with them.”

“We wanted to use social media but try and be more innovative and push the boundaries whilst giving something back to our users. The promotion directly incentivises users to ‘like’ our Facebook page – the more users who like us the further they can fly. We’ve teamed up with Citibond Travel who are offering a return flight for two people for up to 12,000 return miles (this will get the winners to New Zealand and back),” said Stross.