e-Miles, a new online advertising channel that rewards consumers for the time they spend viewing ads online with a currency they value—airline miles from their preferred carrier, has been launched.

Published: 01 Nov 2006

e-Miles, a new online advertising channel that rewards consumers for the time they spend viewing ads online with a currency they value—airline miles from their preferred carrier, has been launched.

Through exclusive partnerships with Continental Airlines, Delta Air Lines, Northwest Airlines and US Airways, e-Miles empowers consumers to now earn miles by engaging with ads that matter to them. Consumers will be invited to join e-Miles by their preferred airlines beginning in January 2007 or can visit www.e-Miles.com.

e-Miles’ advertisers will experience a more efficient use of their advertising budget by targeting their most desired consumers and paying only when consumers engage with their messages, according to the company.

“As online advertising continues to boom, e-Miles is advancing this evolution by freeing marketers from relying on questionable and archaic measurement methods,” said Hal Brierley, chairman and chief executive officer of e-Miles. “Advertisers can now eliminate waste in their advertising spending by targeting messages more effectively and guaranteeing engagement with their most desired audiences.”

e-Miles’ advertisers include: 1-800-Flowers; Enterprise Rent-A-Car; Hilton; LendingTree, LLC; St. Martin Tourism Board; Visit Florida; Zales and many others.

Through e-Miles, advertisers can reach a coveted demographic of individuals who are highly educated (95 percent college graduates), high-earning (average income above $100,000), and professional (72 percent).

“e-Miles succeeds where traditional online advertising has failed by giving consumers a reason to engage,” said Mark Drusch, president of e-Miles. “By offering real engagement at the consumer’s request, e-Miles transforms advertising from an interruption to an opportunity—and lets advertisers strategically capitalize on the evolution of consumer empowerment.”

“e-Miles provides both speed and confirmed engagement to the advertiser, which is a unique measuring capability in the marketing industry. e-Miles offers detailed reporting on a campaign level and a brand level, as well as the ability to customise the types of reports that advertisers receive as they become more integrated with e-Miles,” stated an official release.