Publicis London has created an advertising campaign to promote the fact that easyJet’s Flexi fare is now available to everyone. Previously Flexi fares were only available through business booking channels.

Published: 16 Jun 2011

Publicis London has created an advertising campaign to promote the fact that easyJet’s Flexi fare is now available to everyone. Previously Flexi fares were only available through business booking channels.

The campaign will run in national press, business press, travel press, web banners and a new Flexi homepage.

According to a report filed by campaignlive.co.uk, three press ads under the strapline ‘Times Change’ depict a stylish monochrome portrait of a traveller, accompanied by an example of what they do and don’t need from a carrier. A box in the signature orange and white of easyJet directs customers to easyJet.com/flexi.

easyJet’s Flexi fare is available to all via easyJet.com. The Flexi fares were initially available only through business booking channels, including Global Distribution Systems (GDS) and self booking tools used by business travel companies.

The tickets will give passengers unlimited flexibility to change the date of their flights up to two hours before the scheduled departure time. Passengers booking an easyJet flexi fare will also benefit from automatic speedy boarding, no booking fees and a checked in hold bag included at no extra cost. Passengers can make unlimited date changes within a four week time window - one week before and up to three weeks after the original booked travel date.