Social Media and Marketing

Expedia has reportedly chosen Essence to handle its pan-European digital creative and media planning and buying account, as part of a consolidation of its agency arrangements across 12 European markets.

Published: 05 Mar 2010

Expedia has reportedly chosen Essence to handle its pan-European digital creative and media planning and buying account, as part of a consolidation of its agency arrangements across 12 European markets.

According to a report filed by campaignlive.co.uk, Essence will handle the online travel company’s partnership, display, social media and mobile activity across Europe.

The pitch was overseen by Expedia’s director, online partner marketing, EMEA, Alex Gisbert.

While Media Contacts previously handled online media, there was no incumbent on the creative portion of the account.

1800Hotels’ $11m account

In another development, 1800Hotels.com has named French/West/Vaughan (FMW) as its worldwide agency of record for its $11 million integrated marketing account.

FWV will help develop and execute all online and offline consumer engagement strategies for the company including advertising, public relations, sponsorships and digital media.

“We are really looking forward to giving Expedia, Orbitz and all the others a run for their money by drawing a lot more attention to the things 1800Hotels does better than anyone, including selection, servicing and pricing,” said Rick French, FWV Chairman & CEO.

FWV’s initial marketing efforts will focus on consumer engagement initiatives in the U.S., U.K. and select countries in Europe.