Social Media and Marketing

Europcar Australia has launched a new product called iPIX. The initiative, available to customers in Australia and New Zealand, is a way of recognising the needs of customers who would like to capture and preserve their travel photos.

Published: 05 Sep 2008

Europcar Australia has launched a new product called iPIX. The initiative, available to customers in Australia and New Zealand, is a way of recognising the needs of customers who would like to capture and preserve their travel photos.

iPIX will provide customers an online software to turn their stored digital happy snaps into a photobook format.

It will help customers preserve their digital images in a photobook that boasts an original design and creative format.

The car rental company, which is part of Europcar International, is offering customers a range of styles including a portrait photobook, a square photobook or a landscape photobook. There are also different options for book covers and binding.

Europcar Australia's group marketing manager Ashley Jurberg said iPIX software could only be downloaded from the Europcar website.

"Europcar's iPIX photobooks are an exquisite and contemporary way to showcase priceless photo memories," he said.

"The iPIX software is free and easy-to-use and will help you to transform your favourite photos into a unique work of art, all you have to do is download the online programme and review the sample gallery for inspiration." Jurberg said.