Social Media and Marketing
Expedia appoints Reddy Kalluru as director, online partner marketing, APAC
Online travel company Expedia has appointed Reddy Kalluru as director, online partner marketing, Asia Pacific, including Australia and New Zealand.
Published: 26 Jul 2010
Online travel company Expedia has appointed Reddy Kalluru as director, online partner marketing, Asia Pacific, including Australia and New Zealand.
In this newly-created role, Kalluru will oversee the marketing strategies for building brand awareness, revenue generation and customer acquisition along with managing partnerships with key regional media owners and online marketing agencies.
In his position at Expedia, he will lead the team to driving expansion of Expedia’s online partners, as well as analysing online marketing programmes to ensure positive performance of online campaigns.
He was most recently as director of online revenue and distribution for the Pan Pacific Hotels Group, and previous to that head of online marketing for Zuji.
His appointment follows the recent senior management appointments of Dan Lynn as managing director, Expedia Asia Pacific, Nicolas Chu as general manager, Australia and New Zealand and Chris Hann as Retail manager, Australia and New Zealand.
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