Social Media and Marketing
Expedia appoints Reddy Kalluru as director, online partner marketing, APAC
Online travel company Expedia has appointed Reddy Kalluru as director, online partner marketing, Asia Pacific, including Australia and New Zealand.
Published: 26 Jul 2010
Online travel company Expedia has appointed Reddy Kalluru as director, online partner marketing, Asia Pacific, including Australia and New Zealand.
In this newly-created role, Kalluru will oversee the marketing strategies for building brand awareness, revenue generation and customer acquisition along with managing partnerships with key regional media owners and online marketing agencies.
In his position at Expedia, he will lead the team to driving expansion of Expedia’s online partners, as well as analysing online marketing programmes to ensure positive performance of online campaigns.
He was most recently as director of online revenue and distribution for the Pan Pacific Hotels Group, and previous to that head of online marketing for Zuji.
His appointment follows the recent senior management appointments of Dan Lynn as managing director, Expedia Asia Pacific, Nicolas Chu as general manager, Australia and New Zealand and Chris Hann as Retail manager, Australia and New Zealand.
Printer-friendly version
Send to friendPost new comment
Upcoming Events
-
Mar 5, 2012 - Mar 6, 2012San Francisco, USA
-
Apr 17, 2012 - Apr 18, 2012London, UK
-
May 9, 2012 - May 10, 2012Singapore
Featured Articles
-
ATOL scheme updated in the UK, more holidays to be protected
Up to six million extra holidays each year will be fully protected against the failure of a travel company under new measures announced in the UK.
-
Best Western’s new promotion to reward business travel “Heroes”
Best Western International has launched a new promotion on its Facebook page. The company says it intends to remind everyone that road warriors are heroes to the people back home, and this promotion is a way to connect the dots between making a living and living it up with those you love.
-
GetThere’s mobile capabilities to better serve needs on the road
GetThere has added new capabilities to its mobile offering in order to meet travellers’ needs on the road while still adhering to the corporation’s policies and preferences.