Social Media and Marketing
Expedia signs pact with Bazaarvoice
Expedia Inc. and Hotels.com have reportedly booked Bazaarvoice Inc. to run customer ratings and reviews on their websites.
Published: 23 Sep 2008
Expedia Inc. and Hotels.com have reportedly booked Bazaarvoice Inc. to run customer ratings and reviews on their websites.
Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales.
According to statesman.com, the deal with Expedia gives Bazaarvoice an entry into the online travel business.
"It's a huge win for us," Brett Hurt, founder and CEO, Bazaarvoice said. "Over $6 billion in travel is booked each quarter on Expedia's properties worldwide. Millions of people visit them every month. And in travel, word of mouth plays a significant role."
As per the information available, Expedia and Hotels.com customers will be able to rate hotels on a one- to five-star scale based on hotel service, hotel condition, room comfort and room cleanliness. They'll also be able to post reviews.
Printer-friendly version
Send to friendPost new comment
Upcoming Events
-
Mar 5, 2012 - Mar 6, 2012San Francisco, USA
-
Apr 17, 2012 - Apr 18, 2012London, UK
-
May 9, 2012 - May 10, 2012Singapore
Featured Articles
-
ATOL scheme updated in the UK, more holidays to be protected
Up to six million extra holidays each year will be fully protected against the failure of a travel company under new measures announced in the UK.
-
Best Western’s new promotion to reward business travel “Heroes”
Best Western International has launched a new promotion on its Facebook page. The company says it intends to remind everyone that road warriors are heroes to the people back home, and this promotion is a way to connect the dots between making a living and living it up with those you love.
-
GetThere’s mobile capabilities to better serve needs on the road
GetThere has added new capabilities to its mobile offering in order to meet travellers’ needs on the road while still adhering to the corporation’s policies and preferences.