Social Media and Marketing
Fairmont’s new site to serve as a virtual gathering place for its guests
Fairmont Hotels & Resorts has introduced a new online community platform, www.everyonesanoriginal.com (EAO). The new site will serve as a virtual gathering place for its guests.
Published: 10 Feb 2010
Fairmont Hotels & Resorts has introduced a new online community platform, www.everyonesanoriginal.com (EAO). The new site will serve as a virtual gathering place for its guests.
Fans of the brand can post photos or video from a trip, participate in exclusive polls and contests, access exclusive hotel and destination content, and engage in dialogue with other site users about their Fairmont travel experiences. The site will also serve as a resource for travellers seeking hotel and destination information and visuals.
“Fairmont is an experiential brand and storytelling is a common theme amongst our guests and hotels,” says Brian Richardson, vice president brand marketing & communication, Fairmont Hotels & Resorts.
“We see great value in creating an ongoing dialogue with our guests and feel our new EAO platform is an area where they can not only share their stories with us, but also with other like-minded individuals who may share a common interest with them. Our intention with EAO is to try and engage our customers online in a much more meaningful way.”
The company stated that its new site will also serve as the “hub” for the brand’s growing social media presence.
Already, Fairmont has presence on sites such as Twitter and Facebook. The company has plans to explore other sites like Flickr and Linkedin this year.
Contest
Guests are being encouraged to submit their top images along with a short post about why the photo is special to them for a chance to win one of three prizes. The contest’s Grand Prize consists of a five-night stay to any one of Fairmont’s hotels in addition to a $1,000 airfare credit.
David Doucette, Executive Director, Internet Marketing, Fairmont Raffles Hotels International will be speaking at EyeforTravel's upcoming Social Media Strategies for Travel conference, March 24-25, San Francisco - http://events.eyefortravel.com/social-media/
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