Social Media and Marketing
FareChase will no longer be available
Yahoo! Inc. has decided to discontinue the operations of its travel search engine FareChase that helped users find travel bargains.
Published: 25 Mar 2009
Yahoo! Inc. has decided to discontinue the operations of its travel search engine FareChase that helped users find travel bargains.
The company will close the service Wednesday, redirecting customers to its main travel site, spokeswoman Bahareh Ramin said.
“Discontinuing FareChase will let us focus our efforts on strategic products and features on Yahoo Travel,” Ramin said.
Yahoo’s new chief executive officer, Carol Bartz, said earlier this month that she was looking at cutting services to streamline the company.
“Everything’s open for examination,” Bartz said. “I feel in this time, we need to make sure we are running very tight fiscally.”
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