Social Media and Marketing
FareCompare.com to deliver new real-time deal alerts
Airfare comparison shopping site FareCompare.com is rolling out several new products that are powered by ITA Software’s QPX system, including a real-time airfare alert service available on Twitter.
Published: 09 Jul 2009
Airfare comparison shopping site FareCompare.com is rolling out several new products that are powered by ITA Software’s QPX system, including a real-time airfare alert service available on Twitter.
FareCompare relies on ITA’s QPX to handle airfare searches associated with its real-time alerts service.
The service not only alerts customers to deals by email, but also provides travellers who follow their home airports on Twitter to get real-time notices about travel deals from those airports.
When customers select the link provided in the email or tweet, they open a web page and initiate a QPX search that populates a 30-day calendar; if the fare is no longer available, users can initiate another search for a comparable fare.
QPX also handles searches associated with FareCompare’s Cheap Travel Deals, destination shopping and Smart Shopper tools.
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