Social Media and Marketing
Flo Lugli joins Wyndham
Wyndham Hotel Group has appointed Flo Lugli as executive vice president of marketing, responsible for the strategy and execution of the Hotel Group’s global marketing efforts.
Published: 02 Jul 2009
Wyndham Hotel Group has appointed Flo Lugli as executive vice president of marketing, responsible for the strategy and execution of the Hotel Group’s global marketing efforts.
Previously, she was senior vice president of commercial in the Global Distribution Services Division at Travelport.
Lugli, who joins the company on July 20th, will oversee the Hotel Group’s distribution and e-commerce, loyalty and direct marketing, research and analytics departments.
She will work closely with the Hotel Group’s brand marketing teams to lead the overall strategic direction for customer engagement and market positioning for the company.
Printer-friendly version
Send to friendUpcoming Events
-
Jun 5, 2012 - Jun 6, 2012Miami, USA
-
Sep 26, 2012 - Sep 27, 2012Mumbai, India
-
Oct 3, 2012 - Oct 4, 2012Amsterdam
Featured Articles
-
The Weekly Eye: Wednesday May 16 – Tuesday May 22
Facebook flop, Delta debacle, Business boost for Easyjet, Asian movers and more
-
Social media really does matter to travel brands
Research from EyeforTravel clearly highlights that social media is becoming an increasingly important marketing channel for travel brands. While search engine (29%) and email (28%) still lead the way, social media (20%) is fast playing catch up.
-
Travel brands look beyond their Facebook fans to make the most of social media
Businesses are constantly evaluating the influence of social media on consumer purchasing decisions. By being proactive with an appealing page, travel companies can keep their fans happy and target ‘friends of fans’ for a bigger reach, writes Ritesh Gupta