Social Media and Marketing

Fox Rent A Car, headquartered in Los Angeles, is using social media tools to improve customer service and build a community to share travel advice, company news and provide useful information to its base of rental customers.

Published: 20 Oct 2009

Fox Rent A Car, headquartered in Los Angeles, is using social media tools to improve customer service and build a community to share travel advice, company news and provide useful information to its base of rental customers.

The company, which counts on a combination of service and discounted rates as its strength, said in order to strengthen its value proposition and provide a timely communication format, it is using networking platforms such as Twitter and Facebook. Visitors can see pictures of Fox locations, review the Fox fleet and have access to travel information for the city that they are indenting on renting a car.

Fox Rent A Car is looking at encouraging a dialogue between our company and its customers, said Jakub Kopiczak, marketing manager at Fox Rent A Car.

“We believe that Social Media will help us build an effective and helpful two way communication stream with our customers. We want to listen to them and to be able to respond to their questions and concerns. The same is true for Twitter and Facebook. The customer is our greatest asset. We want to provide every opportunity we can to communicate with them and learn from each other,” said Kopiczak.