Social Media and Marketing

gapyear.com has signed a partnership with Tourism NT, the Tourist Board for Australia’s Northern Territory.

Published: 25 Mar 2009

gapyear.com has signed a partnership with Tourism NT, the Tourist Board for Australia’s Northern Territory.

This partnership will result in release of two online guides and a web marketing campaign aimed at Gap Year and backpacker travel to Australia.

The guides aim “to capitalise on the growth of the resilient independent travel and backpacker markets”, stated an official release.

The guides are downloadable from gapyear.com and are designed to help independent travellers research and plan their Gap Year trip to Kakadu National Park and the Northern Territory.

“Working holiday visa applications to Australia from the UK have seen successive growth over the last two quarters of 2008 (up 20 per cent year on year), indicating that the global Downturn is fuelling gap year and backpacker travel to Australia,” said Tourism NT Regional Director UK and Ireland, Robert Hardless.

Hardless added, “We’re keen to ensure that we take advantage of this growth to deliver increased backpacker days into the region and a wide dispersal of our part of the annual £2.8bn backpacker spend in Australia throughout the Territory. It was clear that we needed to make our content more ‘backpacker relevant’ and to create some viral, Web 2.0 solutions that gap year travellers would respond to.”

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