Google comes up with interactive ad format

Published: 25 Sep 2007

Gadget ads – non-traditional ad units with interactive, rich media capabilities – not only enable advertisers to target audiences in a flexible and timely manner via regular updates within the ad unit, but also allow users to engage with ad content in a way static ads haven’t facilitated in the past.

Gadget ads can incorporate real-time data feeds, images, video and much more in a single creative unit and can be developed using Flash, HTML or a combination of both. Designed to act more like content than a typical ad, they run on the Google content network, competing alongside text, image and video ads for placement.

They support both cost-per-click and cost-per-impression pricing models, and offer a variety of contextual, site, geographic and demographic targeting options to ensure the ads reach relevant users with precision and scale. Gadget ads are also built on an open platform, allowing anybody from individual advertisers to agencies to set up and run ads on the Google content network. Plus, gadget ads will not command any serving or hosting costs.

“The introduction of this new advertising format provides advertisers and agencies worldwide with an imaginative, dynamic way to interact with consumers,” said Susan Wojcicki, Google’s Vice President - Product Management. “Google Gadget Ads are built on an open platform that enables distribution across the Google content network and can be shared on iGoogle and other personalised web pages.”

In addition, users can build active communities with gadget ads by sharing them with each other and placing them on nearly any webpage, including personalised iGoogle pages. These portability and sharing capabilities simultaneously generate additional free traffic and help foster a sense of community between advertisers and users.

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