Google is foraying into the world of travel with the launch of Google City Tours.
Published: 30 Jun 2009
Google is foraying into the world of travel with the launch of Google City Tours.
The feature is a Google Maps application. City Tours is a new feature that presents the user with predefined tours around specific areas. The site generates suggested itineraries for destinations around the world, and allows users to customise their schedules according to how many days they are visiting, and what they want to see.
According to a description on Google Labs, the search engine’s experimental playground: “City Tours helps you identify points of interest and plan multi-day trips to most major cities. You just specify the location of your hotel and the length of your trip and City Tours will map out an itinerary for you.”
IN-DEPTH: Marketers need to be prepared to experiment with mobile marketing, and learn as they go along. One thing that’s extremely important is that companies implement some kind of tracking in any mobile-optimised site or application, recommends Tim Finn, head of EMEA at StrikeAd. Finn speaks about trends pertaining to mobile advertising in the travel sector.
China Southern Airlines has signed a partnership with hotel booking site agoda.com, a part of Priceline Group. Through this pact, the two entities are going to leverage the benefits of both the companies’ rewards programmes.
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