Hertz’s new campaign to capture the "emotional essence" of travellers

Mar 16, 2010

The Hertz Corporation has launched its new branding campaign, “Journey On”.

Published: 16 Mar 2010

The Hertz Corporation has launched its new branding campaign, “Journey On”.

The campaign is designed to showcase both the practical reasons for and emotional experiences of travel, as well as the benefits of starting the journey with a rental from Hertz.

“More than half of Hertz’s revenue is generated by leisure travelers and the Journey On campaign captures the emotional essence of those travellers,” said Mark P. Frissora, Hertz chairman and chief executive officer.

Over the past year, Hertz has taken many steps to refine the rental process.

From new locations, opening up 150 new off airport locations this year alone, to new products and services, including special promotions geared toward younger renters, Hertz’s aim, according to Frissora, “is to provide customers with the best experience so they can focus on what matters most: their reasons for traveling.”

The campaign was developed around the idea “the most important journey is yours” and includes two creative executions centered on the importance and value of that journey, and how Hertz is uniquely qualified to ensure a smooth experience -- before, during and after the drive.

The campaign will appear across broadcast and cable television, national newspapers, and online.