Social Media and Marketing
Hertz to urge consumers to “Journey On”
Hertz is reportedly working on a new campaign, with the tagline “Journey On”, as part of its re-branding effort.
Published: 22 Oct 2009
Hertz is reportedly working on a new campaign, with the tagline “Journey On”, as part of its re-branding effort.
The new campaign will show consumers that the company understands what they need, what’s in their world and in their life. Ads will emphasise the positive aspects of travel, reported Forbes. Omnicom Group’s DDB is creating the campaign, which will break in the first quarter of 2010 and include TV spots, print ads and online elements.
Hertz worked with Landor Associates to modernise the yellow and black Hertz logo.
The company’s new marketing push will include product placement in “Up in the Air”, a movie starring George Clooney as a business traveller.
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