Malaysia’s Holiday Tours & Travel has extended its relationship with e-solutions provider forumline Consulting as part of its online programme expansion.

Published: 21 May 2007

Malaysia’s Holiday Tours & Travel has extended its relationship with e-solutions provider forumline Consulting as part of its online programme expansion.

Holiday Tours will expand its usage of forumline’s IM Pro email marketing solution for more attractive marketing campaigns and promotions to its users.

Apart from database and email marketing, Holiday Tours & Travel is also considering plans to work with forumline to grow its online business in areas such as search engine optimization (SEO).

Meraj Karim Huda, Founder and Principal Consultant, forumline Consulting said that Holiday Tours & Travel has extended the usage of IM Pro for the third year.

“e-Travel is a fast-growing revenue channel in Asia-Pacific market. Malaysia has an increasing number of Internet users - many of whose lifestyles will eventually include doing business online. forumline will continue to assist Holiday Tours to strategise and nurture their online customer relationship management by using IM Pro. We will continue to provide customised consulting for database segmentation and growth, and e-Newsletter campaign management. In addition, our SEO programme will help drive more organic traffic to Holiday Tour’s new website to increase online bookings,” he said.