Social Media and Marketing

Hoobing.com, a hotels directory that includes links to hotels' official website, has added more than 3000 registered hotels within its first four months of operation.

Published: 30 Mar 2009

Hoobing.com, a hotels directory that includes links to hotels' official website, has added more than 3000 registered hotels within its first four months of operation.

The portal, which terms itself as “the first intermediary‐free hotel search engine that incorporates a social network for travellers and a tourism blog search engine”, intends to reach 20000 registered entities by means of the registration form included on its website.

The project, which is still in its beta stage, is currently in the process of adding functionalities for hotels, bloggers and Hoobbers or registered users, who complete their booking processes directly with the service providers.

Among the new functionalities Hoobing has implemented in the recent past include integration with key channel managers (RateTiger, Channel Direct and EZ Yield) to boost the visibility of rates offered by the hotel; New homesite for Hoobbers comprising features such as multimedia galleries, advanced search engines, travel diaries, public user profiles etc; New site for tourism blogs: includes a “blog of the week” section and an advanced search engine. The site has also integrated Google Maps and Street View.

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